<section data-pm-slice="0 0 " style="margin-left: 0;margin-right: 0;" data-mpa-action-id="mk0vznl71k9p"><p style="margin: 24px 16px;line-height: 1.75em;"><span leaf="" style="color: rgba(0, 0, 0, 0.9);font-size: 15px;font-family: mp-quote, PingFang SC, system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif;letter-spacing: 0.034em;font-style: normal;font-weight: normal;" mpa-font-style="mk0vzr3014j9"><span textstyle="" style="letter-spacing: 1px;color: rgb(84, 84, 84);">出门在外，推开酒店房门，疲惫的目光总会第一时间落在那张宽大、洁白、铺陈得无可挑剔的床上。而最引人注目的，往往是床头那组摆放整齐、蓬松饱满的枕头，不多不少，总是四个。</span></span></p><p style="margin: 24px 16px;line-height: 1.75em;"><span leaf="" style="color: rgba(0, 0, 0, 0.9);font-size: 15px;font-family: mp-quote, PingFang SC, system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif;letter-spacing: 0.034em;font-style: normal;font-weight: normal;" mpa-font-style="mk0vzr30rhm"><span textstyle="" style="letter-spacing: 1px;color: rgb(84, 84, 84);">这个场景如此标准，以至于我们习以为常。</span></span></p><p style="margin: 24px 16px;line-height: 1.75em;"><span leaf="" style="color: rgba(0, 0, 0, 0.9);font-size: 15px;font-family: mp-quote, PingFang SC, system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif;letter-spacing: 0.034em;font-style: normal;font-weight: normal;" mpa-font-style="mk0vzr308n4"><span textstyle="" style="letter-spacing: 1px;color: rgb(84, 84, 84);">但仔细想一想，其实有点奇怪。就算是两个人入住，正常情况下也只需要两个枕头。那多出来的两个，究竟是给谁准备的？</span></span></p><p style="margin: 24px 16px;line-height: 1.75em;"><span leaf="" style="color: rgba(0, 0, 0, 0.9);font-size: 15px;font-family: mp-quote, PingFang SC, system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif;letter-spacing: 0.034em;font-style: normal;font-weight: normal;" mpa-font-style="mk0vzr301p1a"><span textstyle="" style="letter-spacing: 1px;color: rgb(84, 84, 84);">最容易想到的解释，是众口难调。有人习惯睡高枕，有人喜欢低枕，有人要软一点，有人要硬一点。酒店多准备几个，显得贴心，也方便你自己调整。</span></span></p><p style="margin: 24px 16px;line-height: 1.75em;"><span leaf="" style="color: rgba(0, 0, 0, 0.9);font-size: 15px;font-family: mp-quote, PingFang SC, system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif;letter-spacing: 0.034em;font-style: normal;font-weight: normal;" mpa-font-style="mk0vzr301k8t"><span textstyle="" style="letter-spacing: 1px;color: rgb(84, 84, 84);">这两年还有一种说法开始流行，仰卧时垫在膝盖下缓解腰椎压力，侧卧时夹在腿间平衡骨盆。这又为这些多余的枕头赋予了新功能。</span></span></p><section style="color: rgba(0, 0, 0, 0.9);font-size: 17px;font-family: mp-quote, PingFang SC, system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif;line-height: 1.75em;letter-spacing: 0.034em;font-style: normal;font-weight: normal;margin: 24px 16px;padding: 0.5em;" nodeleaf="" data-mpa-action-id="mk0w0ehk1bla" data-pm-slice="0 0 ">39</section><p style="margin: 24px 16px;line-height: 1.75em;"><span leaf="" style="color: rgba(0, 0, 0, 0.9);font-size: 15px;font-family: mp-quote, PingFang SC, system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif;letter-spacing: 0.034em;font-style: normal;font-weight: normal;" mpa-font-style="mk0vzr301cwq"><span textstyle="" style="letter-spacing: 1px;color: rgb(84, 84, 84);">这些理由听起来都很有道理，也确实是酒店服务的一部分。但在这些显而易见的功能性背后，真实的原因远没有这么简单。</span></span></p><p style="margin: 24px 16px;line-height: 1.75em;"><span leaf="" style="color: rgba(0, 0, 0, 0.9);font-size: 15px;font-family: mp-quote, PingFang SC, system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif;letter-spacing: 0.034em;font-style: normal;font-weight: normal;" mpa-font-style="mk0vzr301fpo"><span textstyle="" style="letter-spacing: 1px;color: rgb(84, 84, 84);">这多出来的两个枕头，不仅仅是用来睡的。在酒店管理者的眼中，这四个枕头背后，其实藏着一套非常精密的商业心理学。它们的存在，从你推门而入的那一刻起，就在悄悄操控着你对这家酒店的潜意识评价。</span></span></p><h4 yne-bulb-block="heading" yne-bulb-level="4" data-pm-slice="0 0 " style="-webkit-tap-highlight-color: transparent;margin: 24px 16px;padding: 0px;outline: 0px;font-weight: 400;font-size: 16px;max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;color: rgba(0, 0, 0, 0.9);font-family: PingFang SC, system-ui, -apple-system, system-ui, Helvetica Neue, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif;font-style: normal;font-variant-ligatures: normal;font-variant-caps: normal;letter-spacing: 0.544px;orphans: 2;text-align: justify;text-indent: 0px;text-transform: none;widows: 2;word-spacing: 0px;-webkit-text-stroke-width: 0px;white-space: normal;text-decoration-thickness: initial;text-decoration-style: initial;text-decoration-color: initial;background-color: rgb(255, 255, 255);line-height: 1.75em;visibility: visible;"><strong mpa-font-style="mio8v4e91ofb" style="-webkit-tap-highlight-color: transparent;margin: 0px;padding: 0px;outline: 0px;max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;font-family: mp-quote, PingFang SC, -apple-system-font, BlinkMacSystemFont, Helvetica Neue, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif;visibility: visible;"><span data-pm-slice="0 0 " style="-webkit-tap-highlight-color: transparent;margin: 0px;padding: 0px;outline: 0px;max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;font-size: 15px;font-style: normal;font-variant-ligatures: normal;font-variant-caps: normal;orphans: 2;text-indent: 0px;text-transform: none;widows: 2;word-spacing: 0px;-webkit-text-stroke-width: 0px;white-space: pre-wrap;text-decoration-thickness: initial;text-decoration-style: initial;text-decoration-color: initial;color: rgb(84, 84, 84);font-weight: bold;letter-spacing: 1px;background-color: rgb(255, 255, 255);text-align: left;visibility: visible;"><strong style="-webkit-tap-highlight-color: transparent;margin: 0px;padding: 0px;outline: 0px;max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;letter-spacing: 0.544px;visibility: visible;"><span style="-webkit-tap-highlight-color: transparent;margin: 0px;padding: 0px;outline: 0px;max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;font-variant-numeric: normal;font-variant-east-asian: normal;font-variant-alternates: normal;font-variant-position: normal;visibility: visible;"><strong style="-webkit-tap-highlight-color: transparent;margin: 0px;padding: 0px;outline: 0px;max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;font-size: 14px;letter-spacing: normal;visibility: visible;"><span style="-webkit-tap-highlight-color: transparent;margin: 0px;padding: 0px;outline: 0px;max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;font-size: 17px;background-image: initial;background-position: initial;background-size: initial;background-repeat: initial;background-attachment: initial;background-origin: initial;background-clip: initial;visibility: visible;"><span style="-webkit-tap-highlight-color: transparent;margin: 0px;padding: 0px;outline: 0px;max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;background-color: rgb(255, 169, 0);visibility: visible;"><span leaf="" style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0);margin: 0px;padding: 0px;outline: 0px;max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;"><span textstyle="" style="color: rgb(84, 84, 84);">01&nbsp;</span></span></span></span></strong></span></strong></span><span style="-webkit-tap-highlight-color: transparent;margin: 0px;padding: 0px;outline: 0px;max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;font-style: normal;font-variant-ligatures: normal;font-variant-caps: normal;orphans: 2;text-align: justify;text-indent: 0px;text-transform: none;widows: 2;word-spacing: 0px;-webkit-text-stroke-width: 0px;text-decoration-thickness: initial;text-decoration-style: initial;text-decoration-color: initial;font-size: 17px;font-weight: bold;background-color: rgb(255, 255, 255);color: rgb(84, 84, 84);letter-spacing: 1px;visibility: visible;"><span style="-webkit-tap-highlight-color: transparent;margin: 0px;padding: 0px;outline: 0px;max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;font-size: 17px;color: rgb(84, 84, 84);font-weight: bold;letter-spacing: 1px;background-color: rgb(255, 255, 255);visibility: visible;"><span style="-webkit-tap-highlight-color: transparent;margin: 0px;padding: 0px;outline: 0px;max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;font-weight: bold;background-color: rgb(255, 255, 255);color: rgb(84, 84, 84);letter-spacing: 1px;font-size: 17px;white-space-collapse: preserve;text-align: left;visibility: visible;"><strong style="-webkit-tap-highlight-color: transparent;margin: 0px;padding: 0px;outline: 0px;max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;visibility: visible;"><span style="-webkit-tap-highlight-color: transparent;margin: 0px;padding: 0px;outline: 0px;max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;font-weight: bold;background-color: rgb(255, 255, 255);color: rgb(84, 84, 84);letter-spacing: 1px;visibility: visible;"><span leaf="" style="-webkit-tap-highlight-color: transparent;margin: 0px;padding: 0px;outline: 0px;max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;visibility: visible;"><span textstyle="" style="color: rgb(84, 84, 84);">&nbsp;</span></span></span></strong></span><strong style="-webkit-tap-highlight-color: transparent;margin: 0px;padding: 0px;outline: 0px;max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;visibility: visible;"><span style="-webkit-tap-highlight-color: transparent;margin: 0px;padding: 0px;outline: 0px;max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;font-weight: bold;background-color: rgb(255, 255, 255);color: rgb(84, 84, 84);letter-spacing: 1px;font-size: 17px;text-align: left;white-space-collapse: preserve;visibility: visible;"><span leaf="" style="-webkit-tap-highlight-color: transparent;margin: 0px;padding: 0px;outline: 0px;max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;visibility: visible;"><span textstyle="" style="color: rgb(84, 84, 84);font-weight: bold;">&nbsp;</span><span textstyle="" style="letter-spacing: 1px;color: rgb(84, 84, 84);">营造一种“值回票价”的高级感</span></span></span></strong></span></span></strong></h4><p style="margin: 24px 16px;line-height: 1.75em;"><span leaf="" style="color: rgba(0, 0, 0, 0.9);font-size: 15px;font-family: mp-quote, PingFang SC, system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif;letter-spacing: 0.034em;font-style: normal;font-weight: normal;" mpa-font-style="mk0vzr30xfl"><span textstyle="" style="letter-spacing: 1px;color: rgb(84, 84, 84);">首先，试想一下那个瞬间，当你推开房门，第一次踏入那个陌生空间时，你的大脑做出的第一个判断是什么？</span></span></p><p style="margin: 24px 16px;line-height: 1.75em;"><span mpa-font-style="mk0vzr30mq3" style="font-size: 15px;"><span leaf="" style="color: rgba(0, 0, 0, 0.9);font-family: mp-quote, PingFang SC, system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif;letter-spacing: 0.034em;font-style: normal;font-weight: normal;"><span textstyle="" style="letter-spacing: 1px;color: rgb(84, 84, 84);">并不是这张床是否舒服，因为你还没躺下，在进门的起初几秒钟，</span><span textstyle="" style="letter-spacing: 1px;color: rgb(84, 84, 84);font-weight: bold;">作为消费者，我们的生物本能驱使我们做出的第一个判断其实是：</span></span><span leaf="" style="color: rgba(0, 0, 0, 0.9);font-family: mp-quote, PingFang SC, system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif;letter-spacing: 0.034em;font-style: normal;font-weight: normal;"><span textstyle="" style="letter-spacing: 1px;color: rgb(84, 84, 84);font-weight: bold;">这钱花得值不值？</span></span></span></p><p style="margin: 24px 16px;line-height: 1.75em;"><span leaf="" style="color: rgba(0, 0, 0, 0.9);font-size: 15px;font-family: mp-quote, PingFang SC, system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif;letter-spacing: 0.034em;font-style: normal;font-weight: normal;" mpa-font-style="mk0vzr30o1l"><span textstyle="" style="letter-spacing: 1px;color: rgb(84, 84, 84);">这是一种本能的价值评估。而在酒店的房间里，枕头的数量，往往就是那个最快、最廉价、也最直观的价值信号。</span></span></p><p style="margin: 24px 16px;line-height: 1.75em;"><span mpa-font-style="mk0vzr301xv7" style="font-size: 15px;"><span leaf="" style="color: rgba(0, 0, 0, 0.9);font-family: mp-quote, PingFang SC, system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif;letter-spacing: 0.034em;font-style: normal;font-weight: normal;"><span textstyle="" style="letter-spacing: 1px;color: rgb(84, 84, 84);font-weight: bold;">如果一张床上只有两个枕头，平铺直叙地贴在床单上，不管你的床单洗得再白，它传递出的隐性信息仅仅是“够用就好”。</span><span textstyle="" style="letter-spacing: 1px;color: rgb(84, 84, 84);">这是招待所或者经济型快捷酒店的标准。</span></span></span></p><p style="margin: 24px 16px;line-height: 1.75em;"><span mpa-font-style="mk0vzr301xv7" style="font-size: 15px;"><span leaf="" style="color: rgba(0, 0, 0, 0.9);font-family: mp-quote, PingFang SC, system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif;letter-spacing: 0.034em;font-style: normal;font-weight: normal;"><span textstyle="" style="letter-spacing: 1px;color: rgb(84, 84, 84);">但如果床上摆了四个枕头，堆得满满当当，它传递的信息瞬间就变了：</span></span><span leaf="" style="color: rgba(0, 0, 0, 0.9);font-family: mp-quote, PingFang SC, system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif;letter-spacing: 0.034em;font-style: normal;font-weight: normal;"><span textstyle="" style="letter-spacing: 1px;color: rgb(84, 84, 84);font-weight: bold;">这里有余量、有照顾、有被认真对待的感觉。</span></span></span></p><p style="margin: 24px 16px;line-height: 1.75em;"><span mpa-font-style="mk0vzr30bqw" style="font-size: 15px;"><span leaf="" style="color: rgba(0, 0, 0, 0.9);font-family: mp-quote, PingFang SC, system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans